Shaping a Memorable Brand

Our task was to craft an all-encompassing brand identity and website for Lygos, an innovative biotechnology leader. The process involved creating a distinct and strategic visual identity composed of colors, typography, image treatments, and design elements, all harmonizing to visually embody the company's core values and sustainable ingredients.

The revitalized brand identity firmly situates Lygos as an innovative force in the biotech sector. It encapsulates the company's ethos, ambitions, and contributions through a visual dialect that resonates with audiences on both intellectual and emotional planes. This is achieved by blending organic imagery treatments with technical graphic elements.

Branding
Messaging
Icon Library
Website Design
Presentation Templates

We crafted visual elements that echoed Lygos' innovation and dedication to sustainability. Images, treated to emulate light refractions and softly blurred backdrops, infuse an organic and human touch. Oversized numbers and characters, functioning as containers for imagery, command attention while conveying the brand's confident and inventive stance. Thoughtfully curated icons, meticulously developed to articulate diverse messaging concepts and ideas, also serve as dual-purpose graphic elements. Combined, these elements introduce layers of visual captivation while nurturing trust and fostering brand recognition.

Brand Touchpoints

We applied Lygos’ new brand guidelines across a diverse range of digital and physical touchpoints. Our approach extended from advertisements to merchandise, deck templates to social media, offering clear guidance on harnessing the full potential of our flexible visual system. This comprehensive implementation ensures a cohesive brand experience across every platform.